Initial Ideation and Brainstorming

Receiving a mail from travelbay travels and staring on my screen I knew I had to get started and here is how I began.

Understanding this feature (problem)

I needed to understand this feature so i drafted some question for a kickstart.

• What is this feature and what is it about?
• What does this feature look like?
• Is it used in the travel agency business and why?
• How is it used in the aviation industry at large?

Direct Competitor analysis (Benchmarking)

• Who are our direct competitors anyway?
• Do they use this feature? If yes where? (Points of implementation)
• How does it influence their business goals (possible assumptions)
• How did they implement it in their product? (Website)

Travel bay

• Knowing what this feature is all about, is it something we may even need in our product?
• Do we need to ask actual users if a referral feature in our product would increase the acquisition and retention rate?
• Would we be risking too extra to implement this feature in our product?
• What are the possible goals and business goals for implementing this feature?
• What would be our reward structure?